You are here

About Us


Asphalt Sealcoating Direct is a subsidiary of M&M Distribution LLC, designed specifically to bring quality sealcoating equipment and materials to homeowners, small businesses and start-up sealcoaters. Here on Asphalt Sealcoating Direct, we sell driveway and parking lot preventative maintenance and repair equipment such as crack filling melters and equipment, sealcoating and crackfilling supplies, sealcoating sprayers, tanks and pavement striping supplies and equipment. We represent several high quality manufactures and are always looking for new resources of equipment and suppliers and better ways to serve you while keeping your cost low!

Asphalt Sealcoating Direct is dedicated to the highest level of customer service possible by giving you the service and price that you deserve. Without you, our valued customer, we wouldn't be able to make all of this possible and that's why we work hard to keep your prices low by developing lasting relationships with our suppliers and negotiating the best possible price we can.

We make customer care our top priority and make sure we are dedicated to helping you not only be a satisfied customer, but a happily satisfied customer. We take customer care very seriously and we will do just about anything to make sure you as a customer, are taken care of. It's the heart of our brand at M&M Distribution which trickles down to ALL of our subsidiaries, including Asphalt Sealcoating Direct. If for whatever reason you don't feel like you've been treated fairly, don't hesitate to call us +1(800) 689-2098 ext #8 or leave us some feedback. (make sure you choose the "feedback" department)

Not sure where to start? That's OK because we will help you through the process of choosing the correct asphalt repair equipment and products that fit your needs regardless if you operate a big company or just work by yourself.

While we are not a manufacturer, we work closely with our independent manufacturing and fabricating company's and suppliers to make certain that you receive only the highest quality products at the very best price in the industry. In addition, we work closely with freight brokers to ensure that your purchase is delivered in a timely manner while holding the freight cost down.

We thank you for taking the time to browse our site, and we hope you will take the time to contact us with suggestions of how we can improve and serve you better.

We appreciate your business and look forward to a lasting relationship!

Best Regards,

Asphalt Sealcoating Direct (M&M Distribution LLC)

Carl Morris - Sales

Carl Morris is the President and CEO of Asphalt Sealcoating Direct and our chief salesman. With his deep roots to sealcoating business for over 30+ years, Carl is the go-to guy for the major questions about sealcoating and the best products to use for your budget.

Brief History

Carl Morris started an asphalt equipment manufacturing company called Keizer/Morris more than thirty years ago in his garage where he and his partner built asphalt hot boxes and infrared pavement heaters. They worked their way up to selling their equipment at trade shows which eventually created a network of wholesale distributors who sold Keizer/Morris products. In 2005, Carl sold Keizer/Morris and took it easy for the next four years. In 2009, Carl came on board with Asphalt Sealcoating Direct and he is now the President and an owner in M&M Distribution LLC which oversees Asphalt Sealcoating Direct.Com along with several other on-line subsidiaries.


During his tenure at Keizer Morris, Carl created a business that spanned fourteen countries and created patents on infrared patchers that several companies continue to produce today. Carl even invented and built an affordable Asphalt Heat Lance that out performs most of the heat lances on the market.

Personal Side

Carl loves working with his hands and making things out of wood. Over the years, he's collected a variety of wood working tools to help him in his hobby and I tell you what, he can make some of the most beautiful one-off pieces of furniture made from solid wood. When Carl isn't in the woodshed, he's enjoying time with his wife and grandkids.

image: Carl Morris

Brad Morris - Product & Customer Support

Brad is owner and COO, product support specialist and customer care representative (the man with many hats). If you have a technical question about a product, Brad is the guy to talk to whether it's repairing a pump or learning how a piece of machinery works, Brad can walk you through it. He is also our main liaison for product sourcing and making sure our manufacturers and suppliers are doing their part to build quality products at affordable prices. Outside of the day-to-day operations, Brad is the one who continually looks for additional opportunities to grow the business while maintaining efficiency with what we have.

Brief History

Brads background is ownership of conventional businesses through out the years that have employed a variety of people. One particular business venture he owned was a wholesale distribution company that spanned across several states.


In 2002, Brad became frustrated with the conventional aspect of the wholesale distribution business he had built and began to look toward internet based business models and decided to make a big change in how he ran his business. Over the next five years, he researched, studied and examined a wide variety of methods for a retail business that primarily dealt with online sales. In 2007, he launched Asphalt Sealcoating Direct and hasn't looked back.

Personal Side

One word: "Fishing" Brad loves going fishing any chance he can get. When he isn't on the water searching for the "big one", he's either at home with the wife or spending quality time with his grandchildren.

image: Brad Morris

Phil Ward - Website & Marketing

Phil oversees all of the online aspects of the company along with marketing and ultimately branding. Phil's knowledge is unsurpassed in the world of online ecommerce and branding. As owner and CIO, he oversees the day-to-day operations and long term investments in the technology side of the business.

Brief History

Before coming onboard with M&M Distribution officially in 2010, he worked closely with Brad back in 2007 to get Asphalt Sealcoating Direct off the ground and has played an integral part in its success. Phil began his technology ventures in the late 90's still today, runs a small but successful computer business on the side.

Personal Side

When Phil isn't keeping up with technology, he enjoys spending time with his wife, friends and family. When he needs a break, he loves hopping on his motorcycle and taking a ride around town.

image: Phil Ward

Carol Morris - Sales & Orders

If you've ever ordered anything from us (or you're going to order), your order will have passed through the hands of Carol. She is fantastic at collecting all of the orders that come through the business and logistically making sure you get what you ordered. As the wife of Carl and also owner, she is also directly in touch with the sales side of the business and will be more than happy to take any sales orders over the phone. She is second in-line for our sales department and if you know what you want but just need to order, Carol is the best person to talk to.

Brief History

When Carl owned Keiser Morris, Carol helped with a variety of day-to-day tasks when she wasn't busy raising two obnoxious boys. Her subtle involvement with Carls' business ventures over the years helped prepare her for the role she has today which is making sure the business runs like clockwork.

Personal Side

In her off time, Carol loves giving a helping hand at her church which is her first priority when the grandkids aren't around. However, if the grandkids are available, Carol spends every waking moment to make sure they are the most spoiled grandkids on the face of the planet.

image: Carol Morris

Penny Morris - Financials

You can't have a company without a financial officer and Penny fits that role perfectly. As CFO and owner, she is a perfectionist when it comes to the finances and she won't let the smallest penny go un-turned (no pun intended... well... yeah, that was a total pun). While Penny is normally in the shadows of the company ventures, she is an integral part of the business by keeping our suppliers happily paid on time and bills up-to-date.

Brief History

Wife to Brad, when he started Asphalt Sealcoating Direct back in 2007, Penny told him "I'm not going to have anything to do with that business!" That lasted for about a year... She walked into Brads office one day, noticing a look of frustration on his face from the huge pile of orders and papers on his desk. Penny walked up to Brads desk, snatched every piece of paper from it and quietly went to work at her own desk fulfilling the orders and organizing the bills. She didn't know it at the time, but her actions are what catapulted Asphalt Sealcoating Direct into becoming one of the leading websites on the internet for small business sealcoating equipment. Her actions allowed Brad to focus on growing the business instead of the day-to-day running of it.

Personal Side

If there's two things Penny loves more than her husband, it would be traveling and her grandkids. Since the grandchildren aren't close, Penny get's to kill two birds with one stone. Outside of that, friends and family are on the top of the list for things Penny enjoys most.

image: Penny Morris